Nike GC Basketball 2020 CHBL
campaign Style guide Image & Video creation
Creative Direction: James Qu & Panyuchou
Art Direction: Panyuchou
Stylist: Yii Ooi
Photographer: Poyenchen & Blackey
Video Director: Jeff Wang
Producer: Heed He @ Jordan Wang
Production Agency: Bloc
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
campaign Style guide Image & Video creation
Creative Direction: James Qu & Panyuchou
Art Direction: Panyuchou
Stylist: Yii Ooi
Photographer: Poyenchen & Blackey
Video Director: Jeff Wang
Producer: Heed He @ Jordan Wang
Production Agency: Bloc
![](https://freight.cargo.site/t/original/i/35827f2cb9e04b41681f056810ffd692e8896d9ec0edb68a642d00115067dbad/0a7e5f116854703.606af50797146.jpg)
![](https://freight.cargo.site/t/original/i/ed9a28d3356c3a29794341eded8a460047ba478636c07a78ca56a63877ccd5b4/0fdc7e116854703.606af50792406.jpg)
![](https://freight.cargo.site/t/original/i/c4758f1485e59924b670c20e07f189050e4abc0cc374c1a67ff613d5e1512ad8/2f1b7e116854703.606af50797977.jpg)
![](https://freight.cargo.site/t/original/i/3c5033cff949895087577747c45675f9fd0588feb58f45155ab5b983803bd161/5e0ec1116854703.606af507904b5.jpg)
![](https://freight.cargo.site/t/original/i/156d08799039c3da640933ba8d391e579c9cc427a187fc3e7e4cee14fd60ae68/7c955a116854703.606af50793a63.jpg)
![](https://freight.cargo.site/t/original/i/362fcae673aba1cd4d239824f74e7827d4ccf72d7ac6f7354b40939acbace509/9dd3c6116854703.606af50798094.jpg)
![](https://freight.cargo.site/t/original/i/4797dc7f5c43eb02a6cbc3ae5ff911124fe9bf98244731ebbfcca21d88282ae8/47d248116854703.606af50798919.jpg)
![](https://freight.cargo.site/t/original/i/ffc664acd1180c5e42e0b8ffcd54d062f033a23c4137016f5cb92272975eb30b/68e56d116854703.606af50790b1b.jpg)
![](https://freight.cargo.site/t/original/i/2445054c1f70e9685f095567b0f03e74a143a1e0683829440bfbb1240d9069f3/85bdac116854703.606af507953af.jpg)
![](https://freight.cargo.site/t/original/i/fd36e616d65c6741cfb2fed28fd5eab06ce92bf501e2e9d877ce3a817a7e2a27/186b1b116854703.606af50791d6f.jpg)
![](https://freight.cargo.site/t/original/i/0efa85bd0497eb3be600e1aa1ace4381af6f66b41716569d95230679f84ab429/479dbf116854703.606af507913f7.jpg)
![](https://freight.cargo.site/t/original/i/76a143afeb5cdb1b17e9ad093f2019e97dbdd14230e1d8fc66a0a7d542171759/56252c116854703.606af5079487c.jpg)
![](https://freight.cargo.site/t/original/i/58671be627404b31c70447598c3298f54626765908fb48191bcd87d4c408413c/a676ea116854703.606af5079408e.jpg)
![](https://freight.cargo.site/t/original/i/64e16dc00db8662e5a592f27799ba21132ebc30e07985f49a746e6cced71aab5/ca83af116854703.606af5079664e.jpg)
![](https://freight.cargo.site/t/original/i/14b1c33118a0bfb55331a73bcb1b751822e5fd89d7dc470f8c9b91ffe9a691e5/d0cd7b116854703.606af50792ac5.jpg)
![](https://freight.cargo.site/t/original/i/f02432a4c7ba3526112a6616f1448447ce5526a1e68747e2f1f2ea5d7a5aa1e2/d896ab116854703.606af50795b95.jpg)
![](https://freight.cargo.site/t/original/i/f520007cae7730a5ec5163a0ee07d4e0be6a6b087d4ea12d72462616e068804d/d49517116854703.606af507932c9.jpg)