HBL
is a place where GEN Z put basketball above all and play like everything is on the line.
It’s a rare opportunity for them to prove their love of the game, so they won’t let themselves have any regret. They will give everything they can and push themselves to the limits.

Client: NIKE TW
Agents: Studiob2b
Art Director: Panyuchou
KV Design: Panyuchou
Graphic Design: SUBURBS
School Identity: Plugin
Moscot Design: Plugin
Doodle & Character: spacemanjude